Gear Up!
Social media advertising can be the most powerful way to develop a brand, if it is done right.
Gear Up! is our brand development system specifically designed to create customer experiences with your brand and continually remind them why they love you so much. If your customers are not continually having favorable experiences and learning more about your brand, then the competition will start to creep in and you will lose market share. The same is true for your prospective customers. If you want to expand your market share then you must creating favorable brand experiences and continually providing them with brand knowledge.
1st Understand
We must know who you are and where you stand. With each of our clients we spend time with the brand and the people inside the company to understand.
2nd Idea
Next we work with you to create a relevant, truthful campaign concept and message. The goal is create something worth sharing, liking, tweeting, emailing, and telling the world.
3rd Content, Distribution, & Incentive
The next 3 parts must work seamless together. With social media advertising everyone focuses on creating content worth sharing. This is exceptionally important and is a high focus for our agency, but we are most concerned about distribution. Who are we talking to and how big is the network. With traditional advertising the network is already established. You are paying for that network every time you wish to communicate with this audience. With social media advertising you pay for the development of that network and the cost to maintain their interest. This is a major shift and causes many companies to struggle or get frustrated. The viral effect that everyone talks about happens when you have a strong established network with high levels of engagement. This comes with time and continual growth of your network.
We also believe in a little extra juice for engagement. The incentive is another part that is often forgotten. We are asking a lot of an individual or organization to begin interacting with our accounts. We don’t just want them to observe we want them to do something; it can be as simple as liking a post or as demanding as providing us with video featuring our brand. The why and the hell do I want to do that is often lost on advertisers inside the company or outside. Without this important piece you may have success, but you will not have explosive growth.
We have had astronomical growth with our clients. We know the delicate balance of engaging content, strong distribution of the information, and powerful incentives. If you are ready, then Gear Up, my friend, Gear Up!