Social Medianaires

Roy Halladay's Perfect Game goes head to head against Kevin Butler and Joe Mauer's MLB: The Show-down. Analysis on both ad campaigns. Check it out! More»

Are you Miracle Whip? Take a look inside the new ad campaign for Kraft's Miracle Whip. More»

Nintendo's new campaign for "We Dare" has American consumers all hot and bothered. What can we learn from this ad campaign? FIND OUT! More»

The two new Olympic mascots are the centerpiece of a fun online and social campaign for the 2012 Olympic and Paralympic games. Complete with a backstory, short videos, and lots of interactivity we analyze how the mascots have been used so far and what they can do moving forward. More»

When we last reported on Acitivision and Treyarch's marketing for Call of Duty: Black Ops, we loved their social media efforts and creative videos. Four months later, this video game is still making waves as it releases new content and relies on this same effective strategy. More»

Old Spice takes us "Behind the Scenes" of the The Man Your Man Could Smell Like ad campaign in their latest video. Plus a brief history of the ad campaign and who should be next to represent Old Spice! More»

American Idol, after nine long seasons, has finally embraced social media and allows you to vote for your favorite contestant online. How will this change the American Idol competition? Is it the right move for American Idol? Read to find out! More»

Anyone can nitpick the job done at the 83rd Academy Awards. From the hosting to the segments to the coverage, everything was off. What I want to focus on is how to make this show exactly what actress Anne Hathaway said that her co-host James Franco looked, 'very appealing to a younger demographic as well'. More»

This week, our top three ads are all focused on the talent of young minds. In each of the ads, ambitious creative talent pays off big time, and are even having some viral success. Check out what Space Food Sticks, HeadBlade and Batchelors Super Noodles are up to! More»

With the approach of the 83rd Academy Awards this weekend, we know that the world's best actors and actresses will be recognized for their amazing achievements on the silver screen. I think it is only appropriate to honor that by looking at some absolutely awful ads made by the same people who have won these statues. More»