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About Us

Meet the Social Medianaires

Social Medianaires

Drowning in a sea of icons, tech speak, and bad results? Let Optimal LLC and the Social Medianaires help!

The Social Medianaires are the various cast and crew that make up Optimal, LLC.  An advertising firm in Pittsburgh, Pennsylvania, we can market through any traditional channel, but specialize in social media. As a group of Gen Y marketers, we have grown up with social media at the forefront of our lives and now have the professional knowledge and experience to market to it effectively.  Optimal, LLC makes integrated campaigns that extend brand reach, build authority, and goes viral.

Social Medianaires is a blog we developed at Optimal to keep up to date on the latest trends in the social media game.  In this world beyond Web 2.0, even the most popular sites (Facebook, Google) are releasing new features each week.  Our job is to keep up to date on these changes and pass on the knowledge to our clientele and the online community.  This way, we keep them and ourselves up-to-date on the best (and sometimes worst) campaigns in order to keep learning.

Apart from advertising news and social media trends, Social Medianaires also looks at viral videos, internet memes, and the newest Internet sensations.  By analyzing the trends, web traffic, and sources of these trends Social Medianaire can educate in addition to showing you the latest crazes online.  Don’t be the only one in the office or your group of friends not in on the next Old Spice Guy, check us out daily for more great content.

Who are the Social Medianaires?

These are not the Tweets I was looking for

These are not the Tweets I was looking for

Social Trooper

Videography expert. Social media guru. Director of Creative at Optimal.  And a total social media junkie!  The Social Trooper has grown up with the technology and has had social media at a forefront of his business, educational, and personal life since the birth of Web 2.0 technology.

First on the newest social media trends, Social Trooper will let you know who to follow, new technologies to try out, and which media platforms are on the way out.  Don’t waste your time or money with the fads, spamming, and bad design – listen to the Social Trooper.

Also a video and entertainment glutton, the Social Trooper clues you in to the newest viral videos, internet memes, and the top trends online.  Like something you see? Send it to the Social Trooper for comments, analysis, and whatever information he can find.

Nightoutxx

Nightoutxx - Internet Curator

Nightoutxx, the Internet Curator.

Nightoutxx was raised on the television and the Internet. He knows how advertising works. As a media consumer he recognizes successful campaigns when he hears them, sees them and smells them. He’s a native Philadelphian who has done a “tour of duty” in our nation’s capital, Washington D.C. Nightoutxx brings his witty writing style and collection of digital media/social networking knowledge to the Social Medianaires. He has a hand in almost every piece of the Internet.

He wants to share as much as he can with the digital world. He utilizes StumbleUpon to waste his time and enjoys checking into programming on GetGlue. People say he shares too much, but it’s better too much, then not enough.

Most importantly, nightoutxx always loves hearing from the readers. You see something you like, something you think he would like, send it on over. He’s always willing to listen.

Tuusicksays

Live the life of a Medianaire with me.

A Social Medianaire living the rich life, full of media, news and entertainment.   Tuusicksays is an expert in Youtube and probably spends too much time on the site. Thankfully, Facebook pulls him away so it doesn’t completely consume his life.   He has a natural state of curiosity and is constantly trying to learn more about others.   He loves a good story and is always in searching for more to share. He follows all the major social media trends and understand the social media atmosphere.

With this curiosity, love of stories and trend watching he as become one of the leading experts on social media.   On this site he will share his passion with you and keep you updated. You won’t have to spend the hours he does on Youtube and Twitter, because he will update you on his findings and explain the how and why of the trends.

He is also the CEO of Optimal, LLC. and understands the business applications of the social media world.   Tuusicksays will be using his knowledge as a CEO and entrepreneur to explain what’s going on from a business perspective when it’s applicable.

Contact the Social Medianaires

So if you are into the latest in advertising, social media news, and viral videos, stop by and see what we have to say.  Add your comments, suggest stories or videos we need to see, and let’s use social media to its fullest capabilities.

In need of an advertising solution that actually works online, and develops your social media presence and brand identity?  Visit Optimal LLC and let the Social Medianaires make you a strategy that works for you, regardless the size or budget of your business.